The 'EX' in EX-RUNNER originates from the word 'EXIT,' symbolising an escape route.
It offers a new dimension of liberation through running for those weary of their repetitive daily routines.
Additionally, 'EX' implies 'before,' signifying the support for all novice runners as they challenge themselves to become true runners.
We run together, ensuring enjoyment at every stage of the journey.
It offers a new dimension of liberation through running for those weary of their repetitive daily routines.
Additionally, 'EX' implies 'before,' signifying the support for all novice runners as they challenge themselves to become true runners.
We run together, ensuring enjoyment at every stage of the journey.
The only emergency exit to escape the ordinary routine of all living beings.
To a more alive life, a first-time experience, to a broader and brighter world that awaits next.
EXIT TO RUN
To a more alive life, a first-time experience, to a broader and brighter world that awaits next.
EXIT TO RUN
EXRR refers to the traditional concept of 'track' associated with running as a 'runway.'
It incorporates line graphics reminiscent of tracks and milestones along routes for beginners, using these elements as graphic motifs.
It incorporates line graphics reminiscent of tracks and milestones along routes for beginners, using these elements as graphic motifs.
EXRR runs alongside customers from the very beginning of their running journey.
To represent the progressively improving running experience,
EXRR incorporates gradual graphics, symbolizing our commitment to growth and aspiration.
To represent the progressively improving running experience,
EXRR incorporates gradual graphics, symbolizing our commitment to growth and aspiration.
The symbol of EXRR utilizes the representative letter 'R,' which is shaped like a track.
When used graphically, the lines of the 'R' can be extended to resemble a track.
When used graphically, the lines of the 'R' can be extended to resemble a track.
The logotype is inspired by the five stages of becoming a runner, symbolizing our commitment to accompany novice runners throughout their journey.
The final 'R' signifies reflecting on the beginning to become a true runner.
To emphasise the beginning and end of these stages, a shortened logotype has been derived, which can be applied across various brand applications.
The final 'R' signifies reflecting on the beginning to become a true runner.
To emphasise the beginning and end of these stages, a shortened logotype has been derived, which can be applied across various brand applications.
The color palette consists of three families.
The primary color is FEVER ORANGE, and the secondary color is HIGH BLUE,
The primary color is FEVER ORANGE, and the secondary color is HIGH BLUE,
representing the continuous passion and peak liberation experienced during running.
Additionally, basic colours of black and white are used to create a high-end design that differentiates EXRR from other brands.
Additionally, basic colours of black and white are used to create a high-end design that differentiates EXRR from other brands.
The typeface ARCHIVO EXTRA CONDENSED
is used exclusively for the typographic elements that define the logotype and brand identity, always in uppercase letters.
The secondary typeface, ARCHIVO SEMI CONDENSED,
is used for text to avoid confusion with the brand identity and offers a slightly wider aspect ratio for readability.
Inspired by the form and method of the baton, which is passed from one runner to the next in a relay race,
way-maker is designed to minimise the burden of carrying something while running by making it feel familiar.
In line with the purpose of 'EX-RR', which targets people starting to run, it also draws inspiration from the functional significance of the baton symbolising the transfer of the appeal of running from experienced or professional runners to beginners.
WAY-MAKER consists of two devices that are used with both hands.
After use, place the device in the charging station to rest.
Selection based on personal preference is possible through three colour variations: RR WHITHE / FEVER ORANGE / RR BLACK.
Through the display embedded in the left device, you can check the current position, direction, and current pace.
The right device, in the form of a joystick, allows for tactile control to adjust the screen and select buttons on the left display.
The right device, in the form of a joystick, allows for tactile control to adjust the screen and select buttons on the left display.
The limitations of the device UI, which focuses on minimal functionality for convenience, can be addressed through the mobile applicatioin.
The mobile application allows for the creation of AI-powered customised running routes, detailed running analysis, and record tracking.
It also enhances the relationship between the EX-RUNNER device and the user.
The mobile application allows for the creation of AI-powered customised running routes, detailed running analysis, and record tracking.
It also enhances the relationship between the EX-RUNNER device and the user.
In the EX-RUNNER mobile application, which provides customised running routes through AI,
users can input two out of Pace, Time, and Distance, and the remaining value will be automatically calculated.
Even after the values are generated, users can adjust the pace graph to create their desired conditions.
users can input two out of Pace, Time, and Distance, and the remaining value will be automatically calculated.
Even after the values are generated, users can adjust the pace graph to create their desired conditions.
The package, inspired by the running track space, reflects the brand identity on its exterior.
The interior is filled with padding to minimize product damage, and after removing the padding,
it can be used as a pouch to store the device. The inside top surface contains a description of the components,
and a QR code provides detailed usage instructions. Additionally, the included paper product manual provides information
related to the EX-RUNNER brand, the five stages of a runner, and product images.
it can be used as a pouch to store the device. The inside top surface contains a description of the components,
and a QR code provides detailed usage instructions. Additionally, the included paper product manual provides information
related to the EX-RUNNER brand, the five stages of a runner, and product images.
EX-WAY is an immersive running station designed to provide runners with an extraordinary and refreshing running experience.
It offers diverse courses based on the traditional running process, allowing runners to train through various routes.
It's a space where runners can fully concentrate on their energy.
